A controversial book for sure, but plenty to take from it.
Here are some principles I took from the “48 Laws of Power” by Robert Greene when working as a freelance web developer/designer.
Law 1: Never Outshine the Master
Make your clients feel that their vision and ideas are the most important. Acknowledge their expertise and insights, showing that you respect their knowledge and preferences.
Law 5: So Much Depends on Reputation—Guard It with Your Life
Build and maintain a strong reputation by delivering high-quality work, meeting deadlines, and exceeding client expectations. Positive reviews and referrals can significantly impact your freelance business.
Law 6: Court Attention at All Costs
Stand out in the crowded freelance market by showcasing your unique skills and portfolio. Use social media, blogging, and networking to highlight your expertise and attract potential clients.
Law 11: Learn to Keep People Dependent on You
Provide exceptional value that makes clients want to return to you for future projects. Offer ongoing support, updates, and maintenance services to ensure they rely on your expertise.
Law 16: Use Absence to Increase Respect and Honour
While being responsive is crucial, avoid being overly available. Set clear boundaries and working hours, ensuring clients respect your time and expertise.
Law 25: Recreate Yourself
Continuously update your skills and stay current with industry trends. This adaptability shows clients that you are a versatile and knowledgeable designer who can handle evolving needs.
Law 32: Play to People’s Fantasies
Understand your clients' goals and aspirations for their web projects. Align your design solutions with their vision, making them feel like you are helping them achieve their dreams.
Law 43: Work on the Hearts and Minds of Others
Build strong relationships by understanding your clients' needs, preferences, and pain points. Communicate effectively, show empathy, and offer personalised solutions that demonstrate you care about their success.
Try to internalise these points. It will pay off.
Tchau,
Danny