The hero section of your website is the first thing visitors see and the only part guaranteed to be seen by everyone. It's your chance to make a compelling first impression and entice visitors to explore further.
1. Make It Clear and Concise
Your H1 should immediately convey what your product or service is. Avoid jargon and be straightforward.
"Boost Your Sales with Our AI-Driven Marketing Tools"
2. Focus on Benefits
Think about what problem you’re solving for users - “Transform Your Home with Our Affordable Smart Lighting Solutions"
3. Use Power Words
"Discover," "Revolutionize," "Effortless," "Guaranteed," etc.
"Revolutionize Your Workflow with Our Innovative Project Management Software"
Keep the design simple, use line breaks effectively to make people keep reading
<h1>Boost Your Sales</h1>
<p><strong>Effortless marketing automation</strong> that delivers <em>real results</em>.</p>
Other Key Tips:
Strong CTA: Clear and persuasive, with contrasting colours - "Start Your Free Trial"
Responsive Design: Ensure it looks great on all devices.
Social Proof with short, powerful customer quotes - "Our sales increased by 30%!" – Jane D.
Statistics: Impressive numbers like "Join 10,000+ satisfied customers."
Trust Badges: Logos of known clients or awards.
Hopefully this helps you with your future project,
Danny