Simplify
The website pictured above is a mess.
Keep your homepage clean and focused on a single clear message.
Eliminate clutter and direct visitors to a primary call-to-action. "Get Started" or "Schedule a Call".
Tell Stories and Show Numbers
Humans evolved to love stories. Use them.
Use storytelling to highlight your business value in your case studies or testimonials. Include numbers when possible.
Here is a framework you can use:
1. The Client (Who They Are)
"John, a financial consultant, was struggling to attract new clients because his outdated website didn’t reflect his expertise."
2. The Challenge (The Problem)
"His site had poor navigation and wasn’t converting visitors into leads."
3. The Solution (What You Did)
"We redesigned his website with a modern look, improved user experience, and clear calls-to-action to encourage bookings."
4. The Results (The Impact)
"Within two months, John saw a 50% increase in inquiries and booked 3 new high-paying clients."
5. The Testimonial (Client Quote)
"The new site transformed my business. I’m getting more clients than ever!" – John, Financial Consultant
Technical Upgrade
Make sure your site is using https.
An SSL certificate will display the padlock (🔒) symbol in the address bar. It ensures that any data shared on your website is encrypted and secure, which also improves your search rankings.
Implement basic SEO strategies like using descriptive meta titles and adding keywords to headings (H1, H2).
Set up Google Analytics to track key metrics like visitors, bounce rate, and conversions. Regularly reviewing this data can help you make data-driven improvements.
If you need help implementing any of this, feel free to reach out to work together at Karv Web Studio
Slán,
Danny