How This Chair Changed the Way I See Web Design
Good UX Isn’t Enough Anymore: Here’s What’s Missing
“The role of the designer is basically that of a good host, anticipating the needs of the guest”
This chair changes web design.
Yes, really—this iconic lounge chair, designed by Ray and Charles Eames, is more than just a piece of furniture.
It represents a philosophy of thoughtful, human-centered design, which has inspired generations of creatives across all fields.
As designers and developers, most of us can appreciate beautifully crafted things, whether they’re on the web or in the real world.
This chair’s blend of form and function got me thinking about our own work on the web. I’ve been diving into other design disciplines recently, looking to the past to see what I can bring to my own work today.
This quote from the Eameses struck me when I heard their grandson repeat it: “Anticipate the needs of the guest.”
I like the word guest. It sounds a bit more inviting than “user”. Suddenly the website visitor is not someone to extract value from, but instead someone to care for.
We hear UX and UI terminology thrown around a lot, like user personas and user journeys. Although UX is really important, it sometimes feels a little cold.
Good design is often said to go unnoticed, and I’ve heard this phrase repeatedly. But, I have one issue with it: truly memorable experiences are noticed.
Imagine hosting a party for your friends. Would you want them to leave thinking, “I have no complaints,” or, “I had an amazing time”?
Sure, smooth, seamless design is important, but if we can create an experience that’s not only smooth but memorable, we’re going beyond “good UX.” We’re creating experiences that last.
So, how can we move beyond a frictionless checkout or a well-structured form? How can we make our web guests feel like they’ve experienced something unique?
Of course, many standard brochure websites might not need that extra layer of experience. But for brands looking to stand out, to build real connections, maybe we should lean less on the calculated, clinical side of UX and add a bit of personality and warmth to our designs.
One place I go to be inspired is Awwwards (such a clever name). Here you can see impressive designs with tons of personality and truly memorable experiences. Just look at this incredible website by RSPCA. (Website built by Unseen Studio I believe)
Yes, some sites go a bit too far. But there’s a happy medium, and I’m working to find it.
Slán,
Danny
P.S - if you’re interested in getting into the world of web design without coding - my Freelance Web Design Course is on special offer for Black Friday