What the hell is an MVP?
why it matters
So, you’ve had an amazing idea for a piece of software. It’s the perfect solution to a problem you’ve experienced yourself. Everyone around you agrees—it’s brilliant.
You sketch out a plan. You design the interface. You make a big list of all the features it has to have. Then you spend two years coding it. It’s perfect. Finally. All your blood, sweat, and tears are about to pay off.
And then—crickets.
Nobody buys it. The problem you thought was a big deal? Turns out, it’s not. Your “perfect” audience? Not interested. Those genius features? Unappreciated.
This happens all the time. Startups, indie developers, and entrepreneurs get carried away building products nobody actually asked for. They waste time creating things that are impressive and cool but don’t add value.
Features Don’t Matter. Value Does.
People don’t want features. They want value. And value is what leads to money and success—not an endless list of fancy functions.
But how do you know what’s actually valuable? Simple: Build something useful, put it in front of people, and ask for feedback. Then, improve it.
That process has a name in business: iteration.
My Big Mistake
I learned this lesson the hard way when I built my web design course. I thought it was great—packed with everything I would have wanted before learning to code. I added e-books, live sessions, challenges, and all sorts of extras.
I spent months refining it, poured money into hosting and ads, and in the end? It generated less than €3,000 in a year.
Not a complete failure, but not what I was hoping for.
The problem? I spent too much time building and not enough iterating. I wasn’t lean. I didn’t focus on the MVP.
What the Hell is an MVP?
MVP stands for Minimum Viable Product—the simplest version of something that still provides value.
You build something just good enough and put it out into the world. If people use it (or better, pay for it), you gather feedback, tweak it, and sell it again.
Rinse and repeat. Over time, you end up with a product that has only the most valuable features—nothing extra, nothing wasted.
This isn’t easy. I’m still trying to get it right with my AI Content Workshop.
I created the MVP in a few weeks—marketing materials, resources, website. I got people to sign up and pay. I delivered it. I got feedback. Now, I’m prepping for the next round, making adjustments based on what actually matters to my audience.
I’m hoping this can become a reliable source of online income, and I’m determined to apply what I’ve learned from past mistakes to make this one more successful.
If you’re interested in hearing how it goes, let me know. Drop a comment, reply, or just email me. I’ll keep sharing the journey.
p.s. Some feedback from my workshop 😁
Thanks for reading,
Danny